We created the experience design and integrated production of Noche Amarilla for Barcelona S.C.
Noche Amarilla is an annual event where the soccer club’s new squad is presented to 70K+ fans. The day long event includes performances by several artists, as well as a super-bowl style show that leverages visual effects, music and pyrotechnics to communicate key messages and inspire its fans. The event culminates in a soccer match that features a celebrity guest.
Pilsener InBev, Barcelona S.C.’s main sponsor, invited us to execute what they consider their most important brand activation of the year. This Year due to covid restrictions we created an 15 minute long AR live televised experience.