Fiesta de Todos

We created an immersive experience to support the successful launch of Fiesta de Todos (FDT) for Pilsener InBev.

A total of 4 brand experience festivals were executed in 4 cities during February 2020, with over 50,000 people in attendance.

Our role included integrated production across all 4 festivals, main stage and experiential content development, video mapping and light shows, automated crowd interaction through a unique energy meter, brand activations, festival layout and architecture, food and beverage services, and general production.